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mahfuj Cr7
Aug 03, 2022
In Welcome to the Forum
This article has made a detailed investigation of two commonly used community products, and analyzed the two products from four aspects: product positioning, user structure, product function, and product operation. In the second half of 2018, I switched to community-oriented products. Since then, I have been planning to do a research on two vertical community products that I commonly use. The work in the second half of the year was a little busy, and this plan was repeatedly delayed. Recently, after several major iterations of our community products, my work pace can finally slow down, and I can finally take some time to complete this research. I plan to investigate two commonly used products with community attributes-Keep and Motobang. The main reason for contacting Keep is that I have been using it to record the riding process during my riding (bike), and I have recorded more than 2,000 kilometers of riding mileage; while the attention to Motobang is more from my own. Another hobby - motorcycles, I have really ridden motorcycles for three years before, but unfortunately I have no car phone number list during this period of time after I came into contact with Motobang. Although I don't have a car to ride, I still love motorcycles. I am thinking about it, and I also plan to buy another one in the spring of next year, so the application of Motobang is also in high-frequency use. Both products are not pure community products, they have various attributes such as tools, communities, e-commerce, etc. This article will mainly focus on the community attributes of the two products from product positioning, user structure, product functions, and product operations. A brief analysis of the two products, talk about some of their own understanding. 1. Product positioning There is still a strong publicity in the positioning of the two products: Combination of tools, communities, and e-commerce : Both products have the attributes of tools, communities, and e-commerce at the same time, and Motobang also has certain media attributes. For specific vertical user groups: The two products are also oriented to specific segments, Keep provides services to users with fitness needs, and Motobang provides
See how vertical communities play: Keep VS Motobang content media
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mahfuj Cr7

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